NASSCOM Design4India Design Summit & Awards 2019

What does the creation of new products and services require? Sharp insights - which can be developed through careful observation of human behavior. This field trip and workshop is an attempt to understand the silent components of everyday life, to decode human behavior and generate insights, ultimately making our processes and products richer, more nuanced and successful.
The field trip inputs when mined and analysed might help us to:-

• Analytically decode qualitative data to generate critical insights that could lead to
massive and meaningful innovations
• Understand consumers better and identify new spaces or unmet needs
• Acquire methods to study human behavior and also develop empathy

The format allows for deep dives and immersions through design research to make
sense of field data and generate qualitative insights.

REQUIREMENT:
Participants should be dressed comfortably in walking shoes and with rain gear (as appropriate ) for we will have to step out and walk around. Smart phones required. Laptops added advantage